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INTRAG and OMERGY – Synergies in Digital Marketing for Local Growth

INTRAG Internet Regional GmbH, founded in Kiel in 1999, specializes in the marketing and provision of online marketing services. The focus is particularly on companies that want to expand their local online presence in a targeted manner. INTRAG offers its customers a comprehensive digital service portfolio that includes not only search engine marketing (SEO and SEA) but also promotionally effective online presences in the context of website design or corporate videos. INTRAG's core product is the SEO optimization of Google Business profiles, supported by a specially programmed SEO tool set and AI-based applications for SEO content creation.

Transaction: Company sale

Buyer

OMERGY, formerly adzLocal and majority-owned by the Munich-based private equity firm PINOVA Capital since June 2021, uses its unique technological platform to support local companies throughout Germany with a comprehensive online marketing mix of Google Ads, website design and contact tracking to acquire new customers, which in turn is intended to benefit the approximately 8,500 INTRAG customers.

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INTRAG and OMERGY – Synergies in Digital Marketing for Local Growth

Buyer

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